![]() The Betfair group of companies ('Betfair') offers a global portfolio of gambling products and services. This includes the world's leading betting exchange (a concept pioneered by Betfair), which is provided in the UK. Betfair's other betting platforms include a bookmaking operation provided from Malta and a second betting exchange in Australia.
Separately Betfair's established gaming products include Betfair Poker, Betfair Casino and a number of exchange-enabled games. All of these are offered from Malta. Betfair is a licensed gambling operator in the UK, Australia, Malta, Italy, Austria and Germany. ![]() Betfair offers you unprecedented choice, value and control.
You can bet that an outcome will happen or that it won't happen. You can choose the odds at which you want to play. You can bet whilst the game is in play. You can play on a range of products and innovative games. ![]() If you are a UK registered customer you are betting through the UK exchange, which means that your bets are being matched by other Betfair customers. In this case, although Betfair knows who is on each side of every bet matched, you never know who you are betting against, as it may be a number of people matching your one bet. If you are registered with Betfair from outside the UK you are betting directly against Betfair rather than other Betfair customers , but in all cases your privacy and the confidentiality of your bets is maintained by Betfair's secure site.
![]() Betfair was founded in August 1999 by Andrew Black and Edward Wray in order to commercialise betting technology that had been under development for the preceding year. The technology used by Betfair is proprietary and, as well as being protected by copyright, is the subject of patent protection in various jurisdictions. Details of the operating companies within the Betfair group, together with the gambling licences they hold, can be found in the Regulators section. For any enquiries concerning the company please go to the Contact us section. |